About Discark

A cool distribution method…

Thanks for stopping by Discark.com. Hopefully you’ll be part of helping us build the internet’s biggest collection of on demand indie music, videos and software. Shopping and sampling will be easy, purchasing will be safe and secure, and you’ll get your discs fast! Most of our products are made instantly on demand as you order them! These are super high quality items made with the best equipment that technology has to offer. No more back orders. No more waiting for bands to press their release and get it to the distribution chains and stores… It’s all right here ready to make and ship! Best of all, there will be less wasted product sitting on shelves that may never get sold, and eventually will find their way into a landfill.

Helping to keep the Earth Greener…

Our on demand fulfillment system is super green for our environment, for we only manufacture what is purchased. In traditional disc business, every year BILLIONS of discs are manufactured. They are then trucked to distribution centers, sent to stores, etc. This uses a lot of Gas. This also uses a lot of oil. A HUGE amount of plastic is generated to do this. Some Discs fly off the shelves. Some you never hear of. Unless a band or artist has a lot of promotion and publicity behind them, they may press and distribute discs that will never sell! This abundance of waste material is obvious when even the EPA states millions of discs reach landfills and incinerators every month.

The Internet has now put you in control…

Someone once told me that 99% of the money made in the music industry is made by 1% of the talent. Why? Especially when there are thousands of bands and artists out there. But only a few were getting to “Public stardom stage”. I believe for the most part that it is because the record label, publication, television, and radio industries hand in hand control what you get to experience. Think about it – unless you saw, read or heard about a new band, how would you even know they exist? Bands are always reaching out to find fans, unfortunately the majority of them have spent their time chasing record companies for “That big deal”, thinking that is the only way to reach the masses of music lovers out there. Now with the internet, bands can find the people that might like their music, and people can find the music they like to listen to, without being cohersed by traditional media that offers only a limited amount of talent options. Sadly, this talent usually has “signed away” most of their rights to their music to that very same system that makes it popular. Many signed acts that you love and listen to can barely make a living. Now, a band can sell a fraction of their music and make a living by going directly to you, the music fan and consumer. There’s no more need for the traditional channels of the music industry to pre audition and filter the music you get to experience and purchase.

We’ve been waiting for this for a long time…

Founded by Bruce Bennett, owner of Superdups - American Duplication Supply, Inc. a Salem, NH based CD and DVD manufacturing facility. Previously known as “New Music America” & “Krystal Rose Music’s Rok Postage”, Discark has been helping bands and artists promote and release their music since 1989. We have helped hundreds of bands sell thousands of albums in all 50 U.S. states and 22 other countries. Yep that’s right – unarguably we were one of the first known distribution companies to help indie bands get their music into the hands of new music lovers, without being signed to a major record deal. Although we started via snail mail in 1989, in 1994 we had the vision to convert our newspaper mail order catalogue and snail-mail fulfillment center into a modern day, internet based business. Even though 1994 was not that long ago, technology was not yet up to speed. It had cumbersome dial-up internet connection speeds, limited payment security, and shopping cart simplicity didn’t exist. The merchant commerce fees were high, and it was hard to sell $10.00 - $15.00 items. Most bands didn’t want to increase the sales price of their music to cover these high internet commerce processing fees. Then when Bruce noticed most bands were paying way to much to manufacture their own discs, he decided to help them by getting them their manufacturing at lower costs. He aggressively pursued the growth of Superdups, proudly offering high quality CD duplication services to indie bands at a better price than the others were charging. So… the distribution division was kept simmering on the back burner for a long time as Superdups grew, with only a few bands utilizing it’s great service.

Why Discark now?

It’s an on demand world now. It’s a world fearful of global warming and demands that conservation of natural resources be essential. It’s a world that is seeking more music choices. It’s a world that now has the technology and the internet to break down the subjective toll-gate formerly known as the record industry. Discark has over 25 years of music production, manufacturing and distribution knowledge and experience under it’s belt and is now utilizing today’s technology to bring you more choices. Hear it today, own it today. Hear today, get the CD tomorrow.

Don’t be afraid of On Demand manufacturing…

We are one of the only same day complete CD manufacturing plants in the world. That’s right. We design, print, manufacture and package thousands of CDs daily. As for instant on demand manufacturing, we are the actual company that created Clear Channel’s Instant Live CD manufacturing method. Yep. that was us. We had discs ready for distribution within 6 minutes after a band would say goodnight on stage. Thousands of happy fans were able to listen to the concert they just attended on CD in their car on the way home! That’s cool!

Thanks again for stopping by. Take your time and browse the wonderful selection and different genres of discs Discark.com has to offer. Listen to a sample now. If you like it and want it now, get the download. If you’re still an avid CD collector, order the disc and you’ll have it in no time. Heck, if you really want to support your new favorite artist, get the disc and the download, so you can enjoy their music now on your mp3 player and computer while you’re waiting a day or two for the CD to arrive. Thanks for being open to and supporting new music!